Hi, I'm Opeyemi. a.k.a John O
I'm a Web3 Growth & Community Marketing Strategist.
ABOUT ME
I’m a multi-skilled Web3 marketer with 6+ years of experience driving growth for brands.
I bring together agency and in-house experience across social media, community management, content, growth, KOL management/partnerships, and strategy to help crypto brands build traction and communities with laser-focused execution and tested strategy.
I’ve led growth and community initiatives for global teams across Europe, the US, and the Middle East.
My work sits at the intersection of social media, growth, community, strategy, and execution across various channels, i.e., X, LinkedIn, Reddit, YouTube, Telegram, Discord, etc.
I’m presently based in Minnesota, United States.
Social Media Growth Marketing
Implementing growth strategies designed for crypto-native audiences.
Community Management & Ambassadors
Building and growing Discord & Telegram communities, including ambassador programs.
Content & Storytelling
Quality content across X, LinkedIn, blogs, newsletters, and community channels.
Campaigns & Activations
AMAs, Zealy quests, giveaways, Twitter Spaces, KOL spotlights, and community events.
Crisis & Reputation Management
Protecting brand trust through calm, structured, and proactive community moderation.
A quick view of
selected relevant experience
Head of Community
Coinbound Inc — USA (Remote)Leading social media, growth, and community efforts for multiple clients, driving organic growth, engagement, and trust across communities.
Web3 Community & Social Media Manager
IBC Ventures Ltd — Dubai (Remote)Led social media, community, and ambassador programs for multiple Web3-native clients.
Web3 Content & Social Media Manager
Dignow Solution SA — Switzerland (Remote)Built and scaled content and community from the ground up, growing X from 0 to 7,000+ followers, launching product updates and incentivized quests across Zealy, Galxe, and TaskOn.
Social Media & Community Manager
Pan Crypto Labs — United States (Remote)Led performance-driven social media and community strategies for in-house client MultiChainz.
Social Media & Community Management Lead
Cointelegraph — United StatesLed a team of 8 and executed large-scale Web3 initiatives including influencer campaigns, AMAs, ambassador programs, contests, PR, and Twitter Spaces.
Content & Growth Editor
Growth Supply — United KingdomScaled multiple Medium publications to millions of monthly views through editorial strategy and growth optimization.
MY PORTFOLIO
A selection of campaigns, strategies, and initiatives I’ve led or contributed to across growth, social media, community management, content, ambassador programs, and other activations.
MY BLOG
Sometimes, my thoughts cannot be condensed to simple tweets. On such occasions, I resort to long-form articles. They’re educative, expressive, and cover all sorts of nuances within Web3. Read my articles here.
Web3 Seminar
Blog This section provides an overview of the blog, showcasing a variety of articles, insights,…
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VIDEOS
I’m not shy in front of a camera. Be it product-themed videos, general education,
or thought leadership, sign me up! Watch some of my videos here.
