About Me
ABOUT ME
A web3 growth, Strategist, built from the ground up.
My journey into Web3 started in 2017, as one who had great enthusiasm for cryptocurrency and blockchain technology. This led me to trade crypto tokens on Bittrex (not defunct).
As a marketing professional, my career began in 2019 as a Content & Growth Editor at Growth Supply, where I helped scale the readership of multiple Medium publications. That’s where I learned the fundamentals that great content isn’t just about writing well but providing quality resources, understanding audiences, and relentlessly optimizing for growth.
During this time, I delved into freelance opportunities as a content writer and copywriter, working with various companies to write crypto articles, blogs, and press releases.
Over time, with an increased passion to contribute to the ecosystem, I went full-time into Web3, and it felt like a perfect fit. A space that rewards community, creativity, and conviction. I’ve since spent 5+ years building inside it. From leading a team of 8 at Cointelegraph to managing community and social media growth for Pan Crypto Labs, scaling a data intelligence platform from scratch at Dignow Solution SA, running ambassador programs and community initiatives across multiple clients at IBC Ventures, and currently serving as Head of Social Media & Community at Coinbound, one of Web3’s leading marketing agencies.
I’ve worked with teams across the US, Europe, and the Middle East.
Today, I’m based in Minnesota, United States.
Social Media Growth Marketing
Implementing growth strategies designed for crypto-native audiences.
Community Management & Ambassadors
Building and growing Discord & Telegram communities, including ambassador programs.
Content & Storytelling
Quality content across X, LinkedIn, blogs, newsletters, and community channels.
Campaigns & Activations
AMAs, Zealy quests, giveaways, Twitter Spaces, KOL spotlights, and community events.
Crisis & Reputation Management
Protecting brand trust through calm, structured, and proactive community moderation.
Generalist marketer, but with expert knowledge.
My profile shows that I've gathered experience across multiple industries and roles, picking up diverse skill sets both through practice and personal projects along the way. Being a generalist means I can lead cross-functional marketing efforts, manage end-to-end campaigns with minimal hand-holding, and speak the language of social, content, community, and growth, all at once. But I've also developed deep expertise in specific areas. I'm an expert at lead generation via organic, earned, and paid channels, managing strategy from ideation all the way through to execution.
I’m also an expert in social media growth marketing for crypto-native audiences, community building and ambassador program management, content strategy and storytelling, and KOL and influencer partnerships.
In simpler terms: trust me to take a brand from invisible to undeniable — with the communities, content, and campaigns to match.
I leverage my multi-skilled background to help build world-class products for high-growth teams
Beyond the 9-to-5...
My curiosity doesn’t clock out. Over the years, I’ve taken on personal projects that extend my impact as a marketing professional well beyond client work.
LinkedIn for Professionals:
An ebook I authored and published in 2020, a practical guide to building a powerful personal brand on LinkedIn. It’s been downloaded over 1,000 times across 16 countries.
The Digital Business Summit:
For this campaign, I conceptualized, planned, and executed a full end-to-end lead generation campaign around a webinar I titled the Digital Business Summit. It is a free online event designed to help business owners and professionals unlock bigger opportunities on the internet.
The campaign ran across various channels, including but not limited to social media, email marketing, WhatsApp communities, and paid acquisition, etc., all working together through a carefully mapped customer journey. The results spoke for themselves: over 1,200 leads generated from more than 20 countries, with an 81% landing page conversion rate.
Thought Leadership: I regularly create written and video content covering Web3 marketing, growth strategy, and professional development.